Full Job Description
Join Our Team as a Digital Content Strategist at Apple in Johnson City, TN
About Apple
At Apple, we believe in the power of technology to enrich lives and empower individuals. As one of the world’s most reputable companies, we continuously strive to create products and services that captivate the market. Our vision is to create a seamless digital experience that resonates with our customers while maintaining the highest standards of innovation and inclusiveness. We’re excited to announce an opportunity for a Digital Content Strategist to join our team in the vibrant city of Johnson City, Tennessee. Here, you will not just write content; you will strategize and transform how customers interact with our brand.
Your Role
As a Digital Content Strategist, you will orchestrate impactful content initiatives that align with our marketing goals and the overarching vision of Apple. Your responsibilities will include:
- Strategizing and implementing comprehensive digital content plans that enhance customer engagement across channels.
- Collaborating with cross-functional teams to ensure strict adherence to brand guidelines and messaging consistency.
- Developing audience personas and using analytics to inform content creation that drives engagement and conversion.
- Utilizing SEO best practices to maximize organic visibility and reach across digital platforms.
- Managing and optimizing workflows to maintain a steady stream of fresh content, including blogs, articles, and social media posts.
- Monitoring industry trends, competitive landscape, and emerging technologies to keep our content approach innovative and relevant.
- Executing A/B testing for various content formats to find out what resonates best with our audience.
- Measuring KPIs related to content performance using tools like Google Analytics and creating reports to share insights with stakeholders.
- Training and mentoring content team members to enhance their skills and effectiveness in their roles.
Who You Are
We're looking for dynamic candidates who are not only passionate about content but also excel in strategic thinking and problem-solving. If you possess the following qualifications, you’re the perfect fit for this role!
- Bachelor's degree in Marketing, Communications, or a related field.
- A minimum of 5 years of experience in digital content creation, strategy, or related areas—preferably in a technology-driven environment.
- In-depth knowledge of SEO, SEM, and analytics tools to evaluate content efficacy.
- Strong understanding of user experience and how content influences customer behavior.
- Exceptional writing, editing, and proofreading skills with an ability to convey complex ideas clearly.
- Proficiency in content management systems (CMS) and digital marketing platforms.
- Experience with social media channels and their respective nuances.
- Ability to work collaboratively in a fast-paced, team-oriented environment.
- Excellent project management skills to handle multiple initiatives simultaneously.
What We Offer
At Apple, we understand that the key to our success is our people. That’s why we offer a comprehensive benefits package that includes:
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance to support your well-being.
- Retirement savings plan with company contributions to ensure your future is secure.
- Generous paid time off and flexible working arrangements for a balanced lifestyle.
- Opportunities for professional development, including workshops and training programs.
- An inclusive and diverse workplace culture that encourages innovation and collaboration.
Why Johnson City?
Johnson City, nestled in the beautiful Appalachian region of Tennessee, is more than just a place to work; it’s a place to live, thrive, and create. With its rich history, vibrant arts scene, and access to incredible outdoor activities, Johnson City provides a well-rounded lifestyle for individuals and families alike. From hiking and exploring natural parks to dining at locally-owned restaurants and attending community festivals, there’s always something happening in this charming city.
How to Apply
Ready to make your mark as a Digital Content Strategist at Apple? Submit your resume and a cover letter outlining why your experience and passion for digital content make you the ideal candidate. Don’t forget to include examples of your previous work or a portfolio that highlights your strategic thinking and creativity.
Apple is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from individuals of all backgrounds and experiences.
We look forward to hearing from you!